Thursday, December 1, 2022
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Kiki’s Delivery Service Grows Up, Eats Instant Ramen

Studio Ghibli’s Kiki’s Delivery Service stars a 13-year-old witch named Kiki. She’s now been reimagined as a 17-year-old high school student in a new instant ramen spot.

 For Nissin’s “Hungry Day” campaign, the noodle maker roped in manga artist Eisaku Kubonouchi to design older versions of Kiki and her pal Tombo. The commercial’s theme is 青春 (seishun) or “youth,” and in it, Kiki confesses her romantic feelings to Tombo.
Kiki’s Delivery Service was originally a novel by Eiko Kadono, but this short anime clip does seem to draw from the Ghibli retelling. (Just check out how it depicts Kiki’s cat, Jiji!) Tombo, however, looks different: hip and handsome, and not very Ghibliesque. I always thought he turned out differently when he grew up.


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